Contact Us

By mail:
PO Box 2382
FOOTSCRAY VIC 3011

By appointment:
Brimbank Community & Civic Centre
301 Hampshire Road
SUNSHINE VIC 3020

By telephone: +61 3 9311 5577

Send an Enquiry

Western Melbourne Tourism

Western Melbourne Tourism Inc (WMT) is the regional tourism development organisation for Melbourne's west. It is funded by the local governments of Melbourne's west and managed by a Board comprising respresentatives from industry and the region's local governments.

The overarching goal of WMT is to raise the profile of Melbourne's west and establish our region as an essential element of the Melbourne visitor experience. There is a defined role for WMT as the brand and image 'curator' for Melbourne's west, ensuring the region increases in prominence with those who may invest, work, live or recreate in Melbourne's west.

A5 the regional tourism organisation, WMT will provide the following services on behalf of the
region: ' 
0 Coordinate the Meibourneïs west brand and image, and drive an agenda to greatly enhance 
' brand credibility and community perceptions of the west. 
v Facilitate opportunities for the regional tourism industry to participate in collaborative 
 marketing activities and campaigns. 
0  Deliver a coordinated, sustained regional public relations program to greatiy increase 
' positive media coverage, and ensure key regional messages cui through with media. PH will 
also focus on supporting individual stakeholders communications. 
o Build a regional tourism partnership between iocal government. the tourism sector and key 
Iregional stakeholders.
~  Uñdeńake coordinated advocacy for the west on key iourìsm issues and opportunities. 
- 'Manage regional relationships with Destination Melbourne and Tourism Victoria to ensure 
the west is front of mind. 
~ Coordinate and fàcilitate professional and industry development programs for ihe regional 
tourism industry, and- LGA Staff. 
« Lead programeto engender increased civic pride. 
~ Be accessible to senior executives within Councils and other stakeholders for strategic 
tourism advice and consultation.

As the regional tourism organisation, WMT provides the following services on behalf of the region:  

  • Coordinating the region's brand and image, and drive an agenda to greatly enhance brand credibility and community perceptions of Melbourne's west. 
  • Facilitating opportunities for the regional tourism industry to participate in collaborative marketing activities and campaigns. 
  • Delivering a coordinated, sustained regional public relations program to greatly increase positive media coverage, and ensure key regional messages cut through with media and also focusing on supporting individual stakeholders communications. 
  • Building a regional tourism partnership between local government, the tourism sector and key regional stakeholders.
  • Undertaking coordinated advocacy for Melbourne's west on key tourism issues and opportunities. 
  • Managing regional relationships with Destination Melbourne and Tourism Victoria to ensure Melbourne's west is front of mind for these organisations. 
  • Coordinating and facilitating professional and industry development programs for the regional tourism industry and local government personnel. 
  • Leading programs to engender increased civic pride. 
  • Being accessible to senior executives within the local governments and other stakeholders for strategic tourism advice and consultation.

Find out more: www.melbourneswest.com.au


Western Melbourne Tourism Inc. can be contacted by telephone on +613 9317 5794 or by email to info@melbourneswest.com.au