Contact Us

By mail:
PO Box 2382

By appointment:
Brimbank Community & Civic Centre
301 Hampshire Road

By telephone: +61 3 9311 5577

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Craig Rowley

--- Craig RowleyCraig Rowley is LeadWest's Chief Executive Officer.  He has lived for more than a decade in Melbourne’s west.  From 2010 to 2013, Craig was Manager Business and Projects at LeadWest.

Craig has a degree in Psychology and a background in organisational development, business performance improvement and strategic planning.  Over the past 25 years, Craig has worked with organisations in both the public and private sectors and in a diversity of industries, including engineering, construction, financial services, local government and regional advocacy.

Craig has also served as a director of a not-for-profit online independent media company and as a partner in a successful small business providing recruitment services to Australia’s top information technology employers. 

Whilst a management consultant for Deloitte, Craig worked with the Department of Defence. He has worked with two local governments, facilitating the City of Melbourne's Best Value program and implementing organisational culture change and performance improvement projects for the City of Stonnington.  Craig also completed a secondment to the Victorian Bushfire Case Management Service, successfully assisting families affected by the February 2009 “Black Saturday” bushfires.

As well as serving the communities of Melbourne's west through his roles with LeadWest, Craig is the Chair of the Ravenhall Prison Project Community Advisory Group, Chair of the Gellibrand Stronger Communities Grant Programme Community Advisory Group, the Treasurer of Western Melbourne Tourism, and a member of the steering groups for the Better Health Plan for the West, the Sons of the West Men's Health Program, the Brimbank Social Justice Coalition, and the Brimbank Learning and Employment Steering Committee. He is also a member of the Community West Community Consultative Committee, the Melbourne's West Economic Response Taskforce, the Metropolitan Transport Forum, the Western Transport Alliance, Jemena Electricity Customer Council, Creative Victoria's Advisory Assessment Panel, Scouts Australia's Victorian Branch State Council and the Western Bulldogs Football Club. In recent years, he also served as the Chair of the Board of YouthNow and on the Committee of Management for the  WynBay Local Learning and Employment Network and Arts Victoria’s Arts Advisory Assessment Panel.  

In 2012, Craig completed the inaugural Future Leaders of the West program - an initiative of the Committee for Wyndham and Victoria University.