Prof Brian King

Professor Brian King is currently a Professor in Victoria University's School of International Business, in the Faculty of Business and Law.

When serving as a Director of the Board of LeadWest, Professor Brian King was Victoria University's Pro Vice-Chancellor (Knowledge Exchange - Community) and Director of the Making VU Program, a strategic initiative to strengthen the positioning of the University through several major project initiatives.

He spent nine years as Head of the School of Hospitality, Tourism and Marketing in the Faculty of Business and Law (1998-2007). As well as being Professor of Tourism Management at Victoria University, Professor King is a Visiting Professor at AILUN University in Sardinia, Italy.

Professor King has extensive tourism management experience and maintains his industry involvements at board level (Western Melbourne Tourism). He is Deputy Chair of the Business Mentoring Panel in the Victorian Tourism Awards. He has consulted extensively to international development agencies in the areas of tourism marketing and human resource development.

He has published widely in the fields of tourism marketing, planning and human resource development and has authored or co-authored several books including:

  • 'Creating Island Resorts'
  • 'Asia-Pacific Tourism: Regional Co-operation, Planning and Development'
  • 'Tourism Marketing in Australia'
  • 'Case Studies in Tourism and Hospitality Marketing

He is chair of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) an international accreditation agency established by the Australian Government to promote quality standards in Universities and in public and private VET providers. He also coordinated ABC Radio's Tourism in the Asia-Pacific Region series.

Professor King is Founding and Joint Editor-in-Chief of the international journal Tourism, Culture and Communication. He is an elected fellow of the International Academy for the Study of Tourism.