Agenda 6

Tourism, Arts, Culture and Recreation

We need to further develop tourism, arts and culture in the West – creating new attractions, improving what we already have, fostering creativity and marketing the region.

Tourism, Arts, Culture and Recreation is important for our region because:

• They are vital “new economy” growth sectors with considerable potential for new jobs.
• A rich arts and cultural sector makes the region more attractive to higher socio-economic groups and managers and attracts new high value-added business investment.
• Fostering the arts and culture helps develop stronger communities.
• Arts and cultural facilities enhance the attractiveness of new urban development.
• Creating eco-tourism experiences can be a catalyst for improving the environment.
  

Accordingly, from 2008 to 2011, LeadWest and its members will advocate for and facilitate implementation of the following priority actions:

1. Continue to develop and market the West’s tourism opportunities, especially through the work of the Western Melbourne Tourism Board.
   
2. Continue to take initiatives that will develop and enrich the region’s depth in arts and culture.

If you would like to discuss the Tourism, Arts, Culture and Recreation Agenda with LeadWest, please contact us.